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LONDON IS GREEN,
WILD & FREE

Promoting London's Green Spaces
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Mayor of London

Campaign Design

When at Unreal Ltd, I worked closely alongside the Creative Director for this campaign brief. We were asked to create a campaign that helped raise awareness about the regrowth

of green spaces across London. The main idea for the visual, was to use abstract line drawings to represent the "wild" regrowth of nature, paired with a simple bold type face and edgy outdoor active photography.

The social assets created consisted of a series of social media stills and animations, posters, and interactive map assets to bring

the campaign to life about the "wild"

regrowth across London. 

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© 2026 by Lucia Volpe.

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