Tesco Mobile have started 2026 with the launch

of a new sim card "Putting the ‘sim’ into simple… ...essentially."

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After recently learning and practising Cinema 4D,

I felt this brief was a great first opportunity to put those skills to use. I created the 3D render of

the SIM card to be used across all still assets,

as well as a simple 360° animation for the TV ad. The ad features the SIM card and copy rotating

in sync with the voiceover.

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The TV ad ran across ITV and Channel 4 throughout January, with the still assets appearing in-store

and out and about.

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Overall, the design needed to remain as stripped back as possible to further reflect the characteristics of this sim-ple SIM.