At BBH London, we had an exciting brief

and opportunity to create a bold rebrand for the New York coffee brand, Chock full o'Nuts.

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We crafted the designs around the energy

of New York City, building a bold and quirky identity. Visually we created the connection between coffee and the city’s unmistakable steam. Inspired by the swirls rising from manholes, subway grates, and morning coffee cups, the visual language captures

a city that is constantly moving.

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The brand is one that doesn’t take itself too seriously. Breaking from the conventions of the coffee category, the identity is designed to be direct, distinctive, and unapologetically New York!

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This brief also allowed me to practice 3D on Cinema 4D.