OOH Campaign

Monzo’s main aim for this project was to continue

it's mission to make money work for everyone with the launch of its new book, "The Book of Money".

Monzo and BBH brought this OOH campaign

to London by taking over Oxford Circus station for two weeks in December, targeting people during

the peak of the Christmas shopping period.

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I worked as a designer within a team to help craft

a range of 48 and 16 sheet panels that ran across the eastbound Central line at Oxford Circus station, as well as 2,000 tube panels installed across

the city, and digital escalator panels

at London Bridge.

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We also collaborated with photographer,

Sophie Green, who captured a range of images

in Monzo’s distinctive style, showcasing a range

of people of different ages and genders,

further highlighting "The Book of Money"

is for everyone!