Each year BBH London look at F&F's "Back

to School" campaign. This year I was able

to design the OOH's for digital and print.

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Breaking some of Tesco's guidelines,

I explored and created personalised lozenges to reflect clothing tags and pencil boxes.

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The main idea was to show how school uniform and stationery are items that grow with your kids from the start of school until the end.

The photography reflects this nicely with creating a blur between kids to teens.