Bulk

Packaging & Rebrand

This was one of the first projects I got to work on when joining Bulk and I was and still am helping

to craft and create new assets for the rebrand.

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Bulk's old packaging was very neutral and ineligible, making it difficult to distinguish the difference between products. Their other branding assets were a bit more vibrant and fun, but lacked consistency and feeling like a true gym brand.

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Now Bulk's new packaging and identity is clear, informative, colourful and stronger competitor in the ever growing gym and fitness industry. Bulk's look and feel is helping their aim to be the biggest sports and nutrition brand.